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The Beaucoup Benefits of Working with a Professional Copywriter

Even designers who write, can benefit from working with a copywriter. Are you one of the designers who can write? They do exist—I know, because I’ve worked with them. But no designer is an island, especially when it comes to words. Even if you know how to turn a phrase or crank out a post, […]

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naming a product

The Nine Steps to Great Naming: Part I

Congratulations, you have a new product or service. You’ve poured years of effort and experience into it, and it’s just what the market needs. But, your baby has no name. So, how do you pick a memorable, distinctive and meaningful name–without making yourself crazy in the process? Here are the first four of my nine […]

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Nine Steps to Great Naming: Part II

In my previous post, I showed you how to conduct a thorough naming exercise. Now I’ll show you how to separate the wheat from the chaff with the end goal of finding your own Snausages, DieHard, or Mac for your product or service. Get ready for part two of my nine steps to coming up […]

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