How to stand out among the sea of carriers and logistics companies.
I write brand-true copy that helps you connect with prospects in meaningful ways.
Purchasing and logistics managers are a hard audience. They deal in cold, hard metrics: costs, deadlines and KPIs.
But procurement directors value the same qualities as other professionals. They want to do a good job. They want to look good to their bosses. And they want to sleep well at night knowing their shipments are on track and in good hands. That’s why what they really want is trusting relationships with carriers and freight forwarders who they know are looking out for their best interests.
The challenge is getting them from the metrics to the meaningful relationship—and all online.
To nurture them along the way, every interaction has to fulfill their need for where they are in the buying process—whether that’s pointing out an opportunity, solving a problem, weighing options or buying your services.
And every one of these “touches” needs to lead to the next stage of engagement. You accomplish this through copywriting that addresses the unique needs of procurement and supply chain professionals as well as the benefits that set you apart…like say, your experience in shipping apparel or electronics or the fact that you’re company is family-owned.
The problem is that writing must-read posts, case studies, collateral and more on a consistent basis can be hard for marketers whose plates are full and deadlines never end.
I can help relieve the pressure and keep the content and copywriting flowing—whether you’re trying to fill the funnel with qualified purchasing managers or growing your relationship with prospects by providing valuable information on how to solve service challenges, improve processes or anticipate change.
If you need a killer campaign, impressive case study, sizzling video or reliably shareable blog posts, I can provide the copy you need to build or maintain a powerful online machine that delivers relationship-ready prospects to you.
If that sounds like what you need, let’s talk. My name is Conrad Winter and I’m here to help. Here are some of the things I do for service and technology providers and associations in the transportation and shipping industry:
- Website copy that builds your brand and converts visitors
- Content like case studies, blog posts and video scripts
- Campaigns that integrate advertising, email, social, 1-sheets and more
So, can I help your shipping line or logistics company stand out? I hope so. I have lots of experience doing it for companies like SeaLand, Maersk Line, The New York Shipping Exchange and more. When I partner with you, I put the effort into doing it right. If you have an immediate need or just want to find out if we’re a good fit, let’s talk. Email me and we can arrange a short call.