I love email that features tasty design and a crisp, creative idea. Brightwell Design + Marketing in Hoboken brought me in to help develop concepts for their client, the Inc. 5000. We started with a simple, smart strategy: that being listed on the Inc. 5000 will increase your organization’s opportunities immeasurably. After that, we iterated and explored multiple directions—lots of directions. Then I wrote the body copy: not too much, not too little (and just the right pitch and tone to make them click.)