Examples

Inc. 5000 Promotional Email

INC. 5000 EMAIL MARKETING

I love email that features tasty design and a crisp, creative idea. ...

MAERSK LINE AD

It’s rough sailing in the ocean shipping industry these days. Amidst the ...

SEALAND CASE STUDIES

Case studies don’t have to be long and scholarly to have an ...

AMERICAN MANAGEMENT ASSOCIATION VIDEO

AMA’s a big proponent of video content. For good reason—it’s so smartphone ...

What Our Clients Say

“Congrats man. The nursing ad got 110 phone calls the first day it ran. Nice job. Thanks again for all your hard work.”

– John Perls, Owner, Creative Director Crazy Mouse Media Advertising

“Conrad Winter… Where do I start? To label him a copywriter is an injustice to his array of talents. He is a joy to work with to say the least—and to say our brainstorms and collaborative sessions are fun is a complete understatement. His impulsive and spontaneous approach to thinking, writing and creative collaboration is additive. He has helped us develop some of the most dynamic, award-winning advertisements that the agency has to show for—he is a true benefit and resource to us. The best compliment I can pay Conrad is usually my last words to him as he heads out the door…”So when you coming aboard?”

– Paul Cirigliano, Creative Director at Morello+Company

“Working with you is always fun and inspiring. I always feel confident that we’ll come away with some kick-ass work.”

– Christine Anderson, Owner Rowhouse Design

“Conrad did a great job getting our yellow page advertising to work for us. We were spending a lot of money on advertising that was getting lost in the crowd because it looked like every other ad in the book. Conrad was able to come up with a concept and then put together copy and graphics that conveyed the message we were trying to get out to our customers. Conrad is both creative and professional and very easy to work with. We look forward to working with him again.”

– Scott Rimland, President Cardinal Development

“Thanks Conrad! The work you did for us was great!”

– Creative Director Tracy Locke

“Conrad, thanks again for the work you did for the Verizon Direct Mail Piece… The client really enjoyed all the ideas.”

– Anonymous Designer

“Conrad Winter? What an ace copywriter. I just recommended him to MetLife for a huge project they are thinking of doing.”

– Anonymous Marketing Director

World’s Best Subject Line – the Exciting Conclusion

How to write subject lines that draw readers in deeper.  Hope you had a relaxing Memorial Day – and didn’t check your emails too much. Okay, maybe just the ones with the really great subject lines. Speaking of which, here is the follow-up to Part I of my list of tips for writing subject lines […] Continue Reading →

drinking-&-writing

The Truth about Drinking and Writing

Will drinking help your writing, or will it just make people think you’re drunk? You ever wonder whether there’s any truth to all that Hemingway, Bukowski lore about liquor somehow lubricating the creative process and making you write beyond your potential? Well, I have a few “valuable insights” gleaned from my experiences writing, drinking, and […] Continue Reading →

The Beaucoup Benefits of Working with a Professional Copywriter

Even designers who write, can benefit from working with a copywriter. Are you one of the designers who can write? They do exist—I know, because I’ve worked with them. But no designer is an island, especially when it comes to words. Even if you know how to turn a phrase or crank out a post, […] Continue Reading →

naming a product

The Nine Steps to Great Naming: Part I

Congratulations, you have a new product or service. You’ve poured years of effort and experience into it, and it’s just what the market needs. But, your baby has no name. So, how do you pick a memorable, distinctive and meaningful name–without making yourself crazy in the process? Here are the first four of my nine […] Continue Reading →

Nine Steps to Great Naming: Part II

In my previous post, I showed you how to conduct a thorough naming exercise. Now I’ll show you how to separate the wheat from the chaff with the end goal of finding your own Snausages, DieHard, or Mac for your product or service. Get ready for part two of my nine steps to coming up […] Continue Reading →