A recent article, Beyond ‘he’ and ‘she’: the rise of non-binary pronouns, on BBC.com, touched on a topic that’s been on my mind for years now: The use of feminine and masculine pronouns in business writing—you know: he, she, him and her. I’m convinced we English-speakers need a gender-neutral—or what some call a non-binary—pronoun of […]
Ready to go nuclear with texting?
I’m not sure I am ready to start using texts as a promotional medium. But Matt Warner of Flocknote included texting in his lineup of outreach vehicles at the Digital Church Conference I attended today. His main reason is that texts are extremely interruptive. He cited a statistic that texts have a 97% open […]
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
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