The Transportation Marketing & Sales Association (TMSA) annual conference just unofficially kicked off in Florida tonight. Media biggies, JOC, SupplyChainBrain, Supply Chain Dive and AGILE are all in attendance. Editors from each will be panelizing tomorrow. This is my second year and I’m looking forward to the opportunity to learn more about the transportation and […]
How copywriting contributes to a great customer experience.
No one wants to do business with a computer, or have a relationship with a robot. It’s creepy. That’s why it’s important to keep your web copy, content, case studies and email communications personal. That’s not an easy task as companies become more digital and virtual. Nevertheless, making your writing personal is my number one […]
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
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