Taglines in the business-to-business space can be every bit as distinctive and inspiring as they can in b-to-c. In working with Marquis Design, I penned this line for Krisam Group, a premier national sales office for hotel and resort meeting site selection, that works on a lot of different levels. It states their core business (accommodations), it makes a quality of service claim and it implies the “sky’s the limit.” Needless to say, they got a lot of use out of this tagline.
