examples

NEW YORK SHIPPING EXCHANGE

NEW YORK SHIPPING EXCHANGE – KENT BIKES CASE STUDY

Case studies play a powerful role in the sales funnel by providing ...
TRIMBLE TRANSPORTATION

TRIMBLE TRANSPORTATION – ARTICLE

I wrote this article on fuel-saving tips for Outbound magazine which is published ...
FLASH GLOBAL

FLASH GLOBAL – WHITE PAPER

Flash Global does what no company does. They are service supply chain ...
TRADELENS BLOCKCHAIN SOLUTION

TRADELENS BLOCKCHAIN SOLUTION – BLOG

The ideal of any blog is to become a resource for education ...
NEW YORK SHIPPING EXCHANGE

NEW YORK SHIPPING EXCHANGE – BRANDING & WEBSITE

New York Shipping Exchange
I used an outside-in approach to help NYSHEX develop website content that ...
MAERSK LINE

MAERSK LINE – AD

It’s rough sailing in the ocean shipping industry these days. Amidst the ...
SEALAND

SEALAND – CASE STUDIES

Case studies don’t have to be long and scholarly to have an ...
AMERICAN MANAGEMENT ASSOCIATION

AMERICAN MANAGEMENT ASSOCIATION – VIDEO

AMA’s a big proponent of video content. For good reason—it’s so smartphone ...
REASONABLE DISCOVERY

REASONABLE DISCOVERY – WEBSITE

It’s always a thrill to help a new company develop its brand ...

IDENTITY FINDER WEBSITE

Identity Finder’s goal in rebranding was simple; their challenge was anything but. As ...
SEALAND

SEALAND – WEBSITE

I helped develop the brand messaging and website content for SeaLand. We positioned ...
LOWENSTEIN SANDLER

LOWENSTEIN SANDLER

LowensteinSandlerVideo
UP Design brought me in to help script this core values video ...
HAMMERHEAD ADVERTISING

HAMMERHEAD ADVERTISING

I admit the idea of a humorous telemarketing spot sounds impossible, but ...
MAGNET AGENCY

MAGNET AGENCY

Magnet Website HomepageMagnet Agency Website - Philosophy Page
I wrote this streamlined no-nonsense webcopy for Manhattan’s premier executive recruitment agency. ...
TALONVEST CAPITAL, INC.

TALONVEST CAPITAL, INC.

TalonVest Naming
There are some industries, where a particular set of imagery just works. ...
STAKEHOUSEHQ

STAKEHOUSEHQ

StakeHouseHQ Naming
You’d think coming up with a name for an online betting site ...
BANNER PERSONNEL

BANNER PERSONNEL

This tagline worked with a long-running radio campaign I wrote for Banner ...
SNAUSAGES

SNAUSAGES

I always loved that Snausages commercial with the snuffling dog. Back then, ...
KRISAM GROUP

KRISAM GROUP

Krisam Group Tagline
Taglines in the business-to-business space can be every bit as distinctive and ...
CIMQUEST

CIMQUEST

Cimquest Caliper AdCimquest Orange AdCimquest Ad Campaign
This regional leader in CAD CAM CAE and Rapid Prototyping Implementation has ...
THE BUSINESS OWNER

THE BUSINESS OWNER

The Business Owner Print Ad Thumbnail
Humor, based somewhat in reality, was a good way to catch the ...

EFCO BAKERY SUPPLY

In bakery supply, it’s all about relationships. Family bakeries stay with suppliers ...
RICOH HOT SPOT

RICOH HOT SPOT

Ricoh Hot Spot Sell Sheet - Page 2Ricoh Hot Spot Sell Sheet
This was a combination sell sheet and take-one I created for Up ...
GALILEO CRUISE

GALILEO CRUISE

Galileo Cruise - Sell Sheet
Travel agents are a tough audience. They’re busy. They don’t suffer foolish ...
KRISAM GROUP

KRISAM GROUP

Krisam — The challenge behind this capabilities brochure I wrote for Marquis ...
MKG EXPERIENTIAL MARKETING

MKG EXPERIENTIAL MARKETING

MKG Experiential Marketing Website Thumbnail
O Group brought me in to help them write this website for ...
CHAMBERLAIN COLLEGE OF NURSING

CHAMBERLAIN COLLEGE OF NURSING

When Deaconess lost their name (long story) they enlisted my help in ...