It’s not all McLarens and Cristal for Fast Company readers. This promotional email appeals to the generous side of this unique b-to-b audience. It’s based on two insights: FC readers value great intell above all else—and they know a good deal when they see one. The copy is cleverly attention-getting and gets right to the point—these people have places to go and people to see, after all. Brightwell Design brought me in to help with the concept and copywriting on this one.