Tag Archives: advertising

NAFA FLEET MANAGEMENT ASSOCIATION – CAMPAIGN

NAFA Fleet Management Association brought me in to help market a one-of-a-kind on-demand webinar series for aspiring fleet managers. NAFA had been producing industry-leading content for some time, but until the Fleet 101 campaign, hadn’t packaged and aggressively promoted its programs in this way. Smart idea, especially with a quality program like this one. My […]

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12 takeaways from renowned ad journalist Stuart Elliott

  (Former NYT ad journalist Stuart Elliott shared sage advice for United and YouTube advertisers during The NJ Ad Club’s recent town hall.) During my formative years in advertising, there were these three guys I looked to for “the way.” Three uncles, each one distinctly different. One was the omnipresent advertising gossip columnist: George Lazarus […]

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A cross-pollination of insights from NJ Ad Club’s 2017 State of the Advertising Industry Panel – featuring R/GA, Dunkin’, Nickelodeon and VaynerMedia.

  You really couldn’t ask for a better panel for a 2017 outlook discussion. The NJ Ad Club’s panel was lively and their views were all over the place. The candid descriptions of the ways their outfits are operating and the projects and mindsets driving them were pure gold. Bunch of people at the top […]

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MAERSK LINE – AD

It’s rough sailing in the ocean shipping industry these days. Amidst the continuous disruptions and uncertainty in recent years, stability is a prized commodity. The problem is that there’s nothing, how shall I say this…ad-worthy…about the concept of stability.  So we made a little joke about it, and in doing so, made Maersk Line’s boring […]

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FAST COMPANY – EMAIL MARKETING

It’s not all McLarens and Cristal for Fast Company readers. This promotional email appeals to the generous side of this unique b-to-b audience. It’s  based on two insights: FC readers value great intell above all else—and they know a good deal when they see one. The copy is cleverly attention-getting and gets right to the point—these people have places to go […]

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