Case studies don’t have to be long and scholarly to have an impact. These examples for the ocean carrier, SeaLand, deliver an enticing taste of what’s in store for customers without going into a lot of detail. As a new company, they didn’t have many examples or a lot of specifics to work with. But that didn’t stop me from crafting engaging real-life stories demonstrating SeaLand’s expertise shipping a range of commodities. The short sections and punchy subheads made them easy to scan for website visitors.