COMPANY PRINCIPALS & MARKETERS
Need brilliant brand messaging, integrated communications and strategic guidance? I’ll deliver the copy you need, with strong strategy that drives results. Read More
IN-HOUSE AGENCIES
I'm a great resource when your workload blows up and you need a plug and play collaborator who will mesh well with your team and bring a fresh perspective that you'll appreciate. Read More
DESIGN FIRMS & AGENCIES
Need big ideas and copy support to bolster your team’s creative capacity? I create campaigns for pitches and concepts for a wide range of projects.
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Examples
BENNETT INTERNATIONAL GROUP – BLOG POST
Bennett IG moves amazing loads over land. They do the biggest, heaviest ...
NEW YORK SHIPPING EXCHANGE – KENT BIKES CASE STUDY
Case studies play a powerful role in the sales funnel by providing ...
NAFA FLEET MANAGEMENT ASSOCIATION – CAMPAIGN
NAFA Fleet Management Association brought me in to help market a one-of-a-kind ...
TRIMBLE TRANSPORTATION – ARTICLE
I wrote this article on fuel-saving tips for Outbound magazine which is published ...
What Our Clients Say
– John Perls, Owner, Creative Director Crazy Mouse Media Advertising“Congrats man. The nursing ad got 110 phone calls the first day it ran. Nice job. Thanks again for all your hard work.”
– Paul Cirigliano, Creative Director at Morello+Company“Conrad Winter… Where do I start? To label him a copywriter is an injustice to his array of talents. He is a joy to work with to say the least—and to say our brainstorms and collaborative sessions are fun is a complete understatement. His impulsive and spontaneous approach to thinking, writing and creative collaboration is additive. He has helped us develop some of the most dynamic, award-winning advertisements that the agency has to show for—he is a true benefit and resource to us. The best compliment I can pay Conrad is usually my last words to him as he heads out the door…”So when you coming aboard?”
– Christine Anderson, Owner Rowhouse Design“Working with you is always fun and inspiring. I always feel confident that we’ll come away with some kick-ass work.”
– Scott Rimland, President Cardinal Development“Conrad did a great job getting our yellow page advertising to work for us. We were spending a lot of money on advertising that was getting lost in the crowd because it looked like every other ad in the book. Conrad was able to come up with a concept and then put together copy and graphics that conveyed the message we were trying to get out to our customers. Conrad is both creative and professional and very easy to work with. We look forward to working with him again.”
– Creative Director Tracy Locke“Thanks Conrad! The work you did for us was great!”
– Anonymous Designer“Conrad, thanks again for the work you did for the Verizon Direct Mail Piece… The client really enjoyed all the ideas.”
– Anonymous Marketing Director“Conrad Winter? What an ace copywriter. I just recommended him to MetLife for a huge project they are thinking of doing.”
Beyond best practices in white papers: let’s talk best propositions, preoccupations and prospects.
Given how many manifestations white papers have today, talking about best practices can be a challenge. It seems like the lines are becoming more and more blurry among white papers, e-books, case studies, research papers, and even brochures. So what are the best practices today? Rather than lay down a rigid white paper template and […] Continue Reading →
Pre-note to TMSA2019
The Transportation Marketing & Sales Association (TMSA) annual conference just unofficially kicked off in Florida tonight. Media biggies, JOC, SupplyChainBrain, Supply Chain Dive and AGILE are all in attendance. Editors from each will be panelizing tomorrow. This is my second year and I’m looking forward to the opportunity to learn more about the transportation and […] Continue Reading →
How copywriting contributes to a great customer experience.
No one wants to do business with a computer, or have a relationship with a robot. It’s creepy. That’s why it’s important to keep your web copy, content, case studies and email communications personal. That’s not an easy task as companies become more digital and virtual. Nevertheless, making your writing personal is my number one […] Continue Reading →
Award shows are about more than winning.
Awards shows play a crucial role in inspiring us to open our minds to new possibilities, they fuel the competitive spirit to perform to a higher standard and they teach us how it’s done. The “textbook” of my first copywriting class was a One Show awards annual—the book that displays all of the winning […] Continue Reading →
What does it take to become a “shipping partner of choice?”
Use referrals, case studies, and video to demonstrate proof of performance. Perhaps the greatest takeaway I received at the recent Transportation Sales and Marketing Association conference came during the shipper panel. It was the opportunity to listen to a panel of prominent decision-makers live and unfiltered. The panel members are part of a very elusive […] Continue Reading →
Why Google hates your website.
At TMSA’s 2018 Logistics Marketing and Sales Conference, Chris Peer, President & CEO of Digital Marketing Agency, SyncShow delivered a highly-relevant presentation entitled “10 Reasons Google Hates Your Transportation Website.” I can safely say that Chris’s tips apply to every site and every industry under Google’s sun today. As a classic cobbler’s son who’s prone […] Continue Reading →
How to boost the persona-appeal of your high-value web pages.
(Part 2 of my 3-part guide to writing genuinely customer-focused website copy.) Are you talking to yourself? I feel like I should interrupt, but I don’t want to be rude. It’s an easy trap to fall into when it comes to the copy on your website. We spend so much time defining a mission and […] Continue Reading →
So how does your buyer persona feel about your website?
Part 1 of my guide for ensuring your website content is genuinely customer-focused. There’s an anecdote in How to Win Friends and Influence People, where author, Dale Carnegie recounts the story of meeting someone at a party who talked nonstop about themselves. Carnegie hardly said a word, but after the party the person recounted to […] Continue Reading →
Add peanut butter to your website’s career page copy.
One of the best things about freelancing at this one company was the copious snack collection offered free to all workers. Granola bars, fruit, juice, chips, artisan coffee—and yes, fresh peanut butter right from the machine. So when it fell upon me to write a career page that portrayed the company’s outstanding opportunities as […] Continue Reading →