COMPANY PRINCIPALS & MARKETERS
Need brilliant brand messaging, integrated communications and strategic guidance? I’ll deliver the copy you need, with strong strategy that drives results. Read More
IN-HOUSE AGENCIES
I'm a great resource when your workload blows up and you need a plug and play collaborator who will mesh well with your team and bring a fresh perspective that you'll appreciate. Read More
DESIGN FIRMS & AGENCIES
Need big ideas and copy support to bolster your team’s creative capacity? I create campaigns for pitches and concepts for a wide range of projects.
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Examples
BENNETT INTERNATIONAL GROUP – BLOG POST
Bennett IG moves amazing loads over land. They do the biggest, heaviest ...
NEW YORK SHIPPING EXCHANGE – KENT BIKES CASE STUDY
Case studies play a powerful role in the sales funnel by providing ...
NAFA FLEET MANAGEMENT ASSOCIATION – CAMPAIGN
NAFA Fleet Management Association brought me in to help market a one-of-a-kind ...
TRIMBLE TRANSPORTATION – ARTICLE
I wrote this article on fuel-saving tips for Outbound magazine which is published ...
What Our Clients Say
– John Perls, Owner, Creative Director Crazy Mouse Media Advertising“Congrats man. The nursing ad got 110 phone calls the first day it ran. Nice job. Thanks again for all your hard work.”
– Paul Cirigliano, Creative Director at Morello+Company“Conrad Winter… Where do I start? To label him a copywriter is an injustice to his array of talents. He is a joy to work with to say the least—and to say our brainstorms and collaborative sessions are fun is a complete understatement. His impulsive and spontaneous approach to thinking, writing and creative collaboration is additive. He has helped us develop some of the most dynamic, award-winning advertisements that the agency has to show for—he is a true benefit and resource to us. The best compliment I can pay Conrad is usually my last words to him as he heads out the door…”So when you coming aboard?”
– Christine Anderson, Owner Rowhouse Design“Working with you is always fun and inspiring. I always feel confident that we’ll come away with some kick-ass work.”
– Scott Rimland, President Cardinal Development“Conrad did a great job getting our yellow page advertising to work for us. We were spending a lot of money on advertising that was getting lost in the crowd because it looked like every other ad in the book. Conrad was able to come up with a concept and then put together copy and graphics that conveyed the message we were trying to get out to our customers. Conrad is both creative and professional and very easy to work with. We look forward to working with him again.”
– Creative Director Tracy Locke“Thanks Conrad! The work you did for us was great!”
– Anonymous Designer“Conrad, thanks again for the work you did for the Verizon Direct Mail Piece… The client really enjoyed all the ideas.”
– Anonymous Marketing Director“Conrad Winter? What an ace copywriter. I just recommended him to MetLife for a huge project they are thinking of doing.”
Ready to go nuclear with texting?
I’m not sure I am ready to start using texts as a promotional medium. But Matt Warner of Flocknote included texting in his lineup of outreach vehicles at the Digital Church Conference I attended today. His main reason is that texts are extremely interruptive. He cited a statistic that texts have a 97% open […] Continue Reading →
Why email is the print ad of today.
Let me begin by saying print ads used to be the industry standard—“Going to advertise? Great, let’s run a print ad!” But it occurred to me the other day while I was explaining my creative approach to a client, that emails have become the new print ad. Don’t get me wrong, I love coming up […] Continue Reading →
Email details worth paying attention to.
The best email marketing out there treats every element of the email with care and importance, realizing its function as well as its role in the overall impression it’s making in the context of your brand. Below you’ll find a little pre-blast checklist of some things to consider before you launch your next lead generation email, […] Continue Reading →
How to keep the feedback loop from spiraling out of control.
It used to drive me crazy when clients would tell me, “I showed your ideas to my spouse, and…” Or “Let me get back to you, I just want to show the ideas around and see what people think.” I’ve kind of come to grips with the fact that a lot of clients are going […] Continue Reading →
Whether you call it “discovery” or “research” – consider it an essential part of the copywriting process.
A few months ago I attended the AdAge B2B conference in NYC. One of the attendees, a marketing director at a small or midsized company, asked a question that befuddled the panel of agency luminaries. She asked why every agency she came in contact with insisted on going through a lengthy discovery process of uncovering […] Continue Reading →
Give your website’s About Us page a big guy look.
Make a great big impression with an About Us page that tells a story. When you’re 5’7” or so, it sometimes helps to know a few tricks for making yourself seem more imposing than your height allows you. Years ago, my friend Scott came up with a simple solution for when he was driving in […] Continue Reading →
Crank out ideas by the bucket.
My time-tested approach for coming up with lots of ideas in a short time frame. You know, there as a time not too long ago, when clients would actually give you two weeks to come up with concepts for an ad. Yup. One ad, two weeks. These days, you’re lucky if you get two days […] Continue Reading →
Why won’t you let me read my copy to you?
It’s important for copywriters and designers to present their work in person (or over the phone anyway.) I encounter almost universal resistance to presenting my work to clients. And just so you know, when I say, “present” I mean read my copy aloud to you over the phone as opposed to just emailing. I think […] Continue Reading →
World’s Best Subject Line – Part 1
Learn to write email subject lines that readers can’t resist. If you’re like me, you probably strain over what to put in the subject line of your e-blasts. You ask yourself: “What will compel people to open it and not delete it?” “How do I make sure my email passes safely through spam filters?” “Is there […] Continue Reading →
World’s Best Subject Line – the Exciting Conclusion
How to write subject lines that draw readers in deeper. Hope you had a relaxing Memorial Day – and didn’t check your emails too much. Okay, maybe just the ones with the really great subject lines. Speaking of which, here is the follow-up to Part I of my list of tips for writing subject lines […] Continue Reading →