COMPANY PRINCIPALS & MARKETERS
Need brilliant brand messaging, integrated communications and strategic guidance? I’ll deliver the copy you need, with strong strategy that drives results. Read More
IN-HOUSE AGENCIES
I'm a great resource when your workload blows up and you need a plug and play collaborator who will mesh well with your team and bring a fresh perspective that you'll appreciate. Read More
DESIGN FIRMS & AGENCIES
Need big ideas and copy support to bolster your team’s creative capacity? I create campaigns for pitches and concepts for a wide range of projects.
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Examples
BENNETT INTERNATIONAL GROUP – BLOG POST
Bennett IG moves amazing loads over land. They do the biggest, heaviest ...
NEW YORK SHIPPING EXCHANGE – KENT BIKES CASE STUDY
Case studies play a powerful role in the sales funnel by providing ...
NAFA FLEET MANAGEMENT ASSOCIATION – CAMPAIGN
NAFA Fleet Management Association brought me in to help market a one-of-a-kind ...
TRIMBLE TRANSPORTATION – ARTICLE
I wrote this article on fuel-saving tips for Outbound magazine which is published ...
What Our Clients Say
– John Perls, Owner, Creative Director Crazy Mouse Media Advertising“Congrats man. The nursing ad got 110 phone calls the first day it ran. Nice job. Thanks again for all your hard work.”
– Paul Cirigliano, Creative Director at Morello+Company“Conrad Winter… Where do I start? To label him a copywriter is an injustice to his array of talents. He is a joy to work with to say the least—and to say our brainstorms and collaborative sessions are fun is a complete understatement. His impulsive and spontaneous approach to thinking, writing and creative collaboration is additive. He has helped us develop some of the most dynamic, award-winning advertisements that the agency has to show for—he is a true benefit and resource to us. The best compliment I can pay Conrad is usually my last words to him as he heads out the door…”So when you coming aboard?”
– Christine Anderson, Owner Rowhouse Design“Working with you is always fun and inspiring. I always feel confident that we’ll come away with some kick-ass work.”
– Scott Rimland, President Cardinal Development“Conrad did a great job getting our yellow page advertising to work for us. We were spending a lot of money on advertising that was getting lost in the crowd because it looked like every other ad in the book. Conrad was able to come up with a concept and then put together copy and graphics that conveyed the message we were trying to get out to our customers. Conrad is both creative and professional and very easy to work with. We look forward to working with him again.”
– Creative Director Tracy Locke“Thanks Conrad! The work you did for us was great!”
– Anonymous Designer“Conrad, thanks again for the work you did for the Verizon Direct Mail Piece… The client really enjoyed all the ideas.”
– Anonymous Marketing Director“Conrad Winter? What an ace copywriter. I just recommended him to MetLife for a huge project they are thinking of doing.”
The Truth about Drinking and Writing
Will drinking help your writing, or will it just make people think you’re drunk? You ever wonder whether there’s any truth to all that Hemingway, Bukowski lore about liquor somehow lubricating the creative process and making you write beyond your potential? Well, I have a few “valuable insights” gleaned from my experiences writing, drinking, and […] Continue Reading →
The Beaucoup Benefits of Working with a Professional Copywriter
Even designers who write, can benefit from working with a copywriter. Are you one of the designers who can write? They do exist—I know, because I’ve worked with them. But no designer is an island, especially when it comes to words. Even if you know how to turn a phrase or crank out a post, […] Continue Reading →
The Nine Steps to Great Naming: Part I
Congratulations, you have a new product or service. You’ve poured years of effort and experience into it, and it’s just what the market needs. But, your baby has no name. So, how do you pick a memorable, distinctive and meaningful name–without making yourself crazy in the process? Here are the first four of my nine […] Continue Reading →
Nine Steps to Great Naming: Part II
In my previous post, I showed you how to conduct a thorough naming exercise. Now I’ll show you how to separate the wheat from the chaff with the end goal of finding your own Snausages, DieHard, or Mac for your product or service. Get ready for part two of my nine steps to coming up […] Continue Reading →