Case studies play a powerful role in the sales funnel by providing proof to prospects that leads to trust. This case tells how a leading bike manufacturer is using the New York Shipping Exchange (NYSHEX) to solve an operational problem, protect client relationships and save money. Additionally, it shows importers who are unsure how NYSHEX works how they too could use if for success; it makes it “real” for anyone who liked the idea of guaranteed space but couldn’t quite visualize themselves using NYSHEX.
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