Case studies play a powerful role in the sales funnel by providing proof to prospects that leads to trust. This case tells how a leading bike manufacturer is using the New York Shipping Exchange (NYSHEX) to solve an operational problem, protect client relationships and save money. Additionally, it shows importers who are unsure how NYSHEX […]
Beyond best practices in white papers: let’s talk best propositions, preoccupations and prospects.
Given how many manifestations white papers have today, talking about best practices can be a challenge. It seems like the lines are becoming more and more blurry among white papers, e-books, case studies, research papers, and even brochures. So what are the best practices today? Rather than lay down a rigid white paper template and […]
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