COMPANY PRINCIPALS & MARKETERS
Need brilliant brand messaging, integrated communications and strategic guidance? I’ll deliver the copy you need, with strong strategy that drives results. Read More
IN-HOUSE AGENCIES
I'm a great resource when your workload blows up and you need a plug and play collaborator who will mesh well with your team and bring a fresh perspective that you'll appreciate. Read More
DESIGN FIRMS & AGENCIES
Need big ideas and copy support to bolster your team’s creative capacity? I create campaigns for pitches and concepts for a wide range of projects.
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Examples
BENNETT INTERNATIONAL GROUP – BLOG POST
Bennett IG moves amazing loads over land. They do the biggest, heaviest ...
NEW YORK SHIPPING EXCHANGE – KENT BIKES CASE STUDY
Case studies play a powerful role in the sales funnel by providing ...
NAFA FLEET MANAGEMENT ASSOCIATION – CAMPAIGN
NAFA Fleet Management Association brought me in to help market a one-of-a-kind ...
TRIMBLE TRANSPORTATION – ARTICLE
I wrote this article on fuel-saving tips for Outbound magazine which is published ...
What Our Clients Say
– John Perls, Owner, Creative Director Crazy Mouse Media Advertising“Congrats man. The nursing ad got 110 phone calls the first day it ran. Nice job. Thanks again for all your hard work.”
– Paul Cirigliano, Creative Director at Morello+Company“Conrad Winter… Where do I start? To label him a copywriter is an injustice to his array of talents. He is a joy to work with to say the least—and to say our brainstorms and collaborative sessions are fun is a complete understatement. His impulsive and spontaneous approach to thinking, writing and creative collaboration is additive. He has helped us develop some of the most dynamic, award-winning advertisements that the agency has to show for—he is a true benefit and resource to us. The best compliment I can pay Conrad is usually my last words to him as he heads out the door…”So when you coming aboard?”
– Christine Anderson, Owner Rowhouse Design“Working with you is always fun and inspiring. I always feel confident that we’ll come away with some kick-ass work.”
– Scott Rimland, President Cardinal Development“Conrad did a great job getting our yellow page advertising to work for us. We were spending a lot of money on advertising that was getting lost in the crowd because it looked like every other ad in the book. Conrad was able to come up with a concept and then put together copy and graphics that conveyed the message we were trying to get out to our customers. Conrad is both creative and professional and very easy to work with. We look forward to working with him again.”
– Creative Director Tracy Locke“Thanks Conrad! The work you did for us was great!”
– Anonymous Designer“Conrad, thanks again for the work you did for the Verizon Direct Mail Piece… The client really enjoyed all the ideas.”
– Anonymous Marketing Director“Conrad Winter? What an ace copywriter. I just recommended him to MetLife for a huge project they are thinking of doing.”
WANTED: Non-weird, Non-hermity Copywriter
I remember my first official freelance assignment like a dream that never was. I was working from my kitchen table. Framing my computer screen was a pretty view of the apartment cluster’s courtyard. The smell of coffee mixed nicely with the scent of salt air from the beach a block away. I remember sighing […] Continue Reading →
Snowplow races and why paying a project fee beats hourly every time.
My house backs up to a cemetery and fronts up to a small but busy cul-de-sac maintained and plowed by our town. During a snowstorm, the cemetery side is where all the action is. Without exception, the guy who plows their roads has theirs cleared and salted hours, sometimes days, before the city sends […] Continue Reading →
Peace, love and seeing through stereotypes.
On the morning of November 9th, I found myself searching the faces of my neighbors as they drove by. “Friend or foe?” I worried. I wondered if my sprinkler contractor was going to show up—or anyone was going to show up to work for that matter. People who rode the morning train into Manhattan […] Continue Reading →
You need a roadmap the most when you’re in a hurry.
I woke up in a panic a few Sundays ago. My daughter had a travel soccer game and we’d way overslept. The maps app said it would take 50 minutes but we only had 45. I reassured myself that those estimates only applied to little old ladies and snow plows. If I was driving, […] Continue Reading →
In life and branding, I think it’s best to just be yourself.
Why I killed backpocket copywriter. Back when I became backpocket copywriter 15 years ago, it seemed like a natural fit for my clients’ needs. I was doing a lot more 1-off projects. Things were much more wham-bam thank you, adman. Clients appreciated my creativity and quickness. The name, backpocket copywriter fit this arrangement nicely. […] Continue Reading →
6 workarounds for creating case studies against all odds.
So you’re 5 miles into the backcountry mountain biking when you blow your rear tire. Once you get to work patching it, you realize your patch kit hasn’t seen the light of day since before your 6-year-old was born and the glue is dryer than trail dust. This would never have happened before you […] Continue Reading →
“They” wins.
In my recent post, “Non-binary copywriting: ready for the shift?” I asked readers to weigh in on their pronoun preference in business writing. It seems like people are ready for an gender neutral pronoun. Over half chose they—and there was even some interest in ze. Check out the results below. I like “they” and I’m […] Continue Reading →
Non-binary copywriting: ready for the shift?
A recent article, Beyond ‘he’ and ‘she’: the rise of non-binary pronouns, on BBC.com, touched on a topic that’s been on my mind for years now: The use of feminine and masculine pronouns in business writing—you know: he, she, him and her. I’m convinced we English-speakers need a gender-neutral—or what some call a non-binary—pronoun of […] Continue Reading →