Make a great big impression with an About Us page that tells a story. When you’re 5’7” or so, it sometimes helps to know a few tricks for making yourself seem more imposing than your height allows you. Years ago, my friend Scott came up with a simple solution for when he was driving in […]
Crank out ideas by the bucket.
My time-tested approach for coming up with lots of ideas in a short time frame. You know, there as a time not too long ago, when clients would actually give you two weeks to come up with concepts for an ad. Yup. One ad, two weeks. These days, you’re lucky if you get two days […]
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
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