NAFA Fleet Management Association brought me in to help market a one-of-a-kind on-demand webinar series for aspiring fleet managers. NAFA had been producing industry-leading content for some time, but until the Fleet 101 campaign, hadn’t packaged and aggressively promoted its programs in this way. Smart idea, especially with a quality program like this one. My […]
AMERICAN MANAGEMENT ASSOCIATION – SOCIAL MEDIA
The AMA brought me in to help develop a campaign of social posts promoting corporate memberships. Together we created this fun series for Facebook as well as LinkedIn posts, tweets and a lead-generating email.
DECAL BRAND DECALCIFIERS – EMAIL MARKETING
I created this lead nurturing email campaign for Decal, a manufacturer of decalcifying formulas used in medical laboratories. Our primary target was the histotechs who use the product. Our goal was to drive preference in a market that perceived all decalcifiers as a commodity. Our tactic was to appeal to the passion and dedication of the […]
CIMQUEST
This regional leader in CAD CAM CAE and Rapid Prototyping Implementation has a great story to tell. They have a series of firsts and a deep commitment to their customer base. This series of ads from Paul Kiesche Design highlights the service side of Cimquest’s business while reinforcing their position on the leading edge of […]
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
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