Tag Archives: writing best practices

Beyond best practices in white papers: let’s talk best propositions, preoccupations and prospects.

Given how many manifestations white papers have today, talking about best practices can be a challenge. It seems like the lines are becoming more and more blurry among white papers, e-books, case studies, research papers, and even brochures. So what are the best practices today? Rather than lay down a rigid white paper template and […]

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