NAFA Fleet Management Association brought me in to help market a one-of-a-kind on-demand webinar series for aspiring fleet managers. NAFA had been producing industry-leading content for some time, but until the Fleet 101 campaign, hadn’t packaged and aggressively promoted its programs in this way. Smart idea, especially with a quality program like this one. My […]
AMERICAN MANAGEMENT ASSOCIATION – SOCIAL MEDIA
The AMA brought me in to help develop a campaign of social posts promoting corporate memberships. Together we created this fun series for Facebook as well as LinkedIn posts, tweets and a lead-generating email.
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
- The Beaucoup Benefits of Working with a Professional Copywriter
- 10 writing tips for short-staffed transportation and logistics marketers.
- How long’s it been since your last post: Weeks? Months?
- Beyond best practices in white papers: let’s talk best propositions, preoccupations and prospects.