Tag Archives: social media

NAFA FLEET MANAGEMENT ASSOCIATION – CAMPAIGN

NAFA Fleet Management Association brought me in to help market a one-of-a-kind on-demand webinar series for aspiring fleet managers. NAFA had been producing industry-leading content for some time, but until the Fleet 101 campaign, hadn’t packaged and aggressively promoted its programs in this way. Smart idea, especially with a quality program like this one. My […]

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Boost your website’s customer focus for better engagement.

Welcome to part 3 of my series on creating a customer-centric website. In this interaction-packed post, I’m going to tell you how to get visitors to act – we’re talking “engagement” – as in give you their email or agree meet with you. So. You got them to your site. Good job. Now what? You’re not […]

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AMERICAN MANAGEMENT ASSOCIATION – SOCIAL MEDIA

The AMA brought me in to help develop a campaign of social posts promoting corporate memberships. Together we created this fun series for Facebook as well as LinkedIn posts, tweets and a lead-generating email.

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