Tag Archives: lead nurturing

DECAL BRAND DECALCIFIERS – EMAIL MARKETING

I created this lead nurturing email campaign for Decal, a manufacturer of decalcifying formulas used in medical laboratories. Our primary target was the histotechs who use the product. Our goal was to drive preference in a market that perceived all decalcifiers as a commodity. Our tactic was to appeal to the passion and dedication of the […]

Comments Off on DECAL BRAND DECALCIFIERS – EMAIL MARKETING Continue Reading →