I created this lead nurturing email campaign for Decal, a manufacturer of decalcifying formulas used in medical laboratories. Our primary target was the histotechs who use the product. Our goal was to drive preference in a market that perceived all decalcifiers as a commodity. Our tactic was to appeal to the passion and dedication of the […]
-
Nine Steps to Great Naming: Part II October 3, 2007
-
The Nine Steps to Great Naming: Part I November 5, 2007
- The Beaucoup Benefits of Working with a Professional Copywriter June 23, 2008
- Tips for countering the Great Resignation in transportation and logistics. February 17, 2022
- Natural vs scripted – do you really have to choose in video? September 23, 2021
- Why is it so hard to get coworkers to contribute to the company blog? March 18, 2021
ad concepts
advertising
articles
Awards
B2B
blog posts
branding
brand messaging
brochures
campaigns
case studies
content marketing
content strategy
content writing
copywriting
email marketing
lead nurturing
LinkedIn
naming
NJ Ad Club
print ads
process & project management
radio
script writing
sell sheets
social media
taglines
technology writing
transportation and logistics
trends
videos
websites
white paper
work-life stuff
writer's block strategies
writing advice
writing best practices