How to write subject lines that draw readers in deeper.
Hope you had a relaxing Memorial Day – and didn’t check your emails too much. Okay, maybe just the ones with the really great subject lines.
Speaking of which, here is the follow-up to Part I of my list of tips for writing subject lines that land in computers and smart phones with irresistible appeal, interrupting quiet walks with your tablet on the beach, luring BBQ-goers off to a quiet corner to read their iPhone, and providing welcome distraction to drivers gridlocked in holiday traffic (only when you’re at a complete stop, now.)
Take a look, and please let me know what you think.
- Focus on expressing a clear idea and don’t worry about writing a complete sentence.
- If your email is part of a series, make all the subject lines distinctly different. You don’t want anyone thinking you’re sending the same email you already sent.
- Feel free to tease; give just enough away to entice without giving away the story.
- Be honest. Make sure your email is related to the email content. No one likes being tricked.
- Avoid spammy words like free, save and money. If your email service is any good, it will flag the “dirty” words for you.
Lastly, take a chance and do something interesting. With the amount of email people get these days, you have to. And if you need help coming up with subject lines or writing of another kind, remember I’m here to help.
