Conrad Winter Copywriter

This tagline worked with a long-running radio campaign I wrote for Banner that spoofed soap operas. Every radio spot used humor to highlight common faults of personnel agencies. The tagline, “We take the drama out of your daytime.” provided a memorable endpoint to each spot. It also worked in advertising that targeted both of their  markets – […]

I always loved that Snausages commercial with the snuffling dog. Back then, I never would have dreamed I’d someday work on the brand at Y&R/Brand Buzz. But I did. The thing I like about this tagline is that it delivers a platitude with a wink. So rather than dismissing it as puffery, you smile.

Taglines in the business-to-business space can be every bit as distinctive and inspiring as they can in b-to-c. In working with Marquis Design, I penned this line for Krisam Group, a premier national sales office for hotel and resort meeting site selection, that works on a lot of different levels. It states their core business […]