I wrote this streamlined no-nonsense webcopy for Manhattan’s premier executive recruitment agency. They have an upstart edge (in addition to serious credentials). I tried to capture both. I think the line I wrote for their philosophy page says it all, “Magnet builds the teams that change the world.”
O Group brought me in to help them write this website for their iconoclastic experiential marketing client. Let’s just say, they don’t do anything the normal way. The copy is loaded with attitude (all good, of course) from the home page that firmly states MKG “Isn’t an order-taker in a headset” to the case studies.