Conrad Winter Copywriter

Let me begin by saying print ads used to be the industry standard—“Going to advertise? Great, let’s run a print ad!” But it occurred to me the other day while I was explaining my creative approach to a client, that emails have become the new print ad. Don’t get me wrong, I love coming up […]

The best email marketing out there treats every element of the email with care and importance, realizing its function as well as its role in the overall impression it’s making in the context of your brand. Below you’ll find a little pre-blast checklist of some things to consider before you launch your next lead generation email, […]