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Tips for countering the Great Resignation in transportation and logistics.

Three TMSA events explore the impact on driver recruitment and provide best practices for hiring and holding onto them. The transportation and logistics industry is feeling the effects of the Great Resignation the same as every other industry, maybe even more so. After all, trucking was short 80,000 drivers before the pandemic even hit. The […]

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Natural vs scripted – do you really have to choose in video?

Recent video work for Flexcon Containers shows the possibilities for a natural, scripted video. When it comes to company videos, everyone says to keep it natural. That’s a good idea for customer testimonials or employee interviews where rough edges only make the footage more authentic and believable. But for demos, like a lot of people […]

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Why is it so hard to get coworkers to contribute to the company blog?

Theoretically, coworker-sourced content should work.  You have subject matter experts (SMEs) who are willing to write blog posts. Some may even be aggressive in suggesting pieces they’d like to write. That’s great for your brand – company technical experts are the most credible source of information for buyers – and it can be a boost […]

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10 writing tips for short-staffed transportation and logistics marketers.

Marketing directors and managers wear a lot of hats these days. With the pandemic, I’m seeing their workloads intensify even more as their staff numbers dwindle and budgets for freelance are being cut. On top of steering their all-important brands, they’re also performing an array of design, production, optimization and analytical tasks. But the place […]

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How long’s it been since your last post: Weeks? Months?

It’s time to get past the frustration and get real.  I get it. You’re busy. You have product people clamoring for materials for the upcoming trade show and meanwhile you haven’t done a blog post in months while your website redesign has been dragging along in the sitemap stage for-ever. If it makes you feel […]

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Why Google hates your website.

At TMSA’s 2018 Logistics Marketing and Sales Conference, Chris Peer, President & CEO of Digital Marketing Agency, SyncShow delivered a highly-relevant presentation entitled “10 Reasons Google Hates Your Transportation Website.” I can safely say that Chris’s tips apply to every site and every industry under Google’s sun today. As a classic cobbler’s son who’s prone […]

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Boost your website’s customer focus for better engagement.

Welcome to part 3 of my series on creating a customer-centric website. In this interaction-packed post, I’m going to tell you how to get visitors to act – we’re talking “engagement” – as in give you their email or agree meet with you. So. You got them to your site. Good job. Now what? You’re not […]

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How to boost the persona-appeal of your high-value web pages.

(Part 2 of my 3-part guide to writing genuinely customer-focused website copy.) Are you talking to yourself?  I feel like I should interrupt, but I don’t want to be rude. It’s an easy trap to fall into when it comes to the copy on your website. We spend so much time defining a mission and […]

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So how does your buyer persona feel about your website?

Part 1 of my guide for ensuring your website content is genuinely customer-focused. There’s an anecdote in How to Win Friends and Influence People, where author, Dale Carnegie recounts the story of meeting someone at a party who talked nonstop about themselves. Carnegie hardly said a word, but after the party the person recounted to […]

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Add peanut butter to your website’s career page copy.

  One of the best things about freelancing at this one company was the copious snack collection offered free to all workers. Granola bars, fruit, juice, chips, artisan coffee—and yes, fresh peanut butter right from the machine. So when it fell upon me to write a career page that portrayed the company’s outstanding opportunities as […]

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