Archive | January, 2017

A cross-pollination of insights from NJ Ad Club’s 2017 State of the Advertising Industry Panel – featuring R/GA, Dunkin’, Nickelodeon and VaynerMedia.

  You really couldn’t ask for a better panel for a 2017 outlook discussion. The NJ Ad Club’s panel was lively and their views were all over the place. The candid descriptions of the ways their outfits are operating and the projects and mindsets driving them were pure gold. Bunch of people at the top […]

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Snowplow races and why paying a project fee beats hourly every time.

  My house backs up to a cemetery and fronts up to a small but busy cul-de-sac maintained and plowed by our town. During a snowstorm, the cemetery side is where all the action is. Without exception, the guy who plows their roads has theirs cleared and salted hours, sometimes days, before the city sends […]

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