Archive | 2020

10 writing tips for short-staffed transportation and logistics marketers.

Marketing directors and managers wear a lot of hats these days. With the pandemic, I’m seeing their workloads intensify even more as their staff numbers dwindle and budgets for freelance are being cut. On top of steering their all-important brands, they’re also performing an array of design, production, optimization and analytical tasks. But the place […]

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How long’s it been since your last post: Weeks? Months?

It’s time to get past the frustration and get real.  I get it. You’re busy. You have product people clamoring for materials for the upcoming trade show and meanwhile you haven’t done a blog post in months while your website redesign has been dragging along in the sitemap stage for-ever. If it makes you feel […]

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