Conrad Winter Copywriter

Nothing beats spending three days with your people talking about shared areas of interest.  The Transportation Marketing and Sales Association’s annual conference provides a prime opportunity for people in the business to dive deep into topics closest to their hearts. There’s nothing like it in the industry and its rare to find an association this […]

Photo credit: www.freepik.com When you mention a great new program (offering, service) to a prospect and they say “yeah, send me something” a sell sheet is what you send.  Its purpose is to convince them that what you’re offering is perfect for their needs and unique among all other options out there, whether it’s freight brokerage, […]

If your webpages and sell sheets aren’t Substantive, Updated and Differentiated, you’re missing opportunities to sell. I’ll tell you a little secret: prospects really do need, and want, you to sell to them. Companies picking ecommerce fulfillment providers, shippers deciding on their next TMS and importers figuring out the best way to move their cargo—they […]