Podcasts are undeniably sexy and growing in popularity in transportation and logistics. But make sure your written blog is optimized and consistent before you go all-in on audio and video. Even if you produce a popular blog, you might fall short of your objective: generating search traffic and qualified leads. Search engines rely on text-driven […]
Write a Newsletter: 10-1/2 Reasons Why
LinkedIn gets all the attention these days. Blogs too. And sponsored content. But for many reasons, an eNewsletter deserves a place in your marketing mix. Newsletters have this magic quality to them. I can’t tell you how many times I’ve sent out my own and heard back from someone that says “Your timing couldn’t be […]
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
- The Beaucoup Benefits of Working with a Professional Copywriter
- Should You Be Podcasting: Benefits of a Written Blog
- Write a Newsletter: 10-1/2 Reasons Why
- 2023 TMSA ELEVATE Conference Raises Top Issues in Transportation Sales and Marketing