At TMSA’s 2018 Logistics Marketing and Sales Conference, Chris Peer, President & CEO of Digital Marketing Agency, SyncShow delivered a highly-relevant presentation entitled “10 Reasons Google Hates Your Transportation Website.” I can safely say that Chris’s tips apply to every site and every industry under Google’s sun today. As a classic cobbler’s son who’s prone […]
How to boost the persona-appeal of your high-value web pages.
(Part 2 of my 3-part guide to writing genuinely customer-focused website copy.) Are you talking to yourself? I feel like I should interrupt, but I don’t want to be rude. It’s an easy trap to fall into when it comes to the copy on your website. We spend so much time defining a mission and […]
So how does your buyer persona feel about your website?
Part 1 of my guide for ensuring your website content is genuinely customer-focused. There’s an anecdote in How to Win Friends and Influence People, where author, Dale Carnegie recounts the story of meeting someone at a party who talked nonstop about themselves. Carnegie hardly said a word, but after the party the person recounted to […]
Add peanut butter to your website’s career page copy.
One of the best things about freelancing at this one company was the copious snack collection offered free to all workers. Granola bars, fruit, juice, chips, artisan coffee—and yes, fresh peanut butter right from the machine. So when it fell upon me to write a career page that portrayed the company’s outstanding opportunities as […]
WANTED: Non-weird, Non-hermity Copywriter
I remember my first official freelance assignment like a dream that never was. I was working from my kitchen table. Framing my computer screen was a pretty view of the apartment cluster’s courtyard. The smell of coffee mixed nicely with the scent of salt air from the beach a block away. I remember sighing […]
Snowplow races and why paying a project fee beats hourly every time.
My house backs up to a cemetery and fronts up to a small but busy cul-de-sac maintained and plowed by our town. During a snowstorm, the cemetery side is where all the action is. Without exception, the guy who plows their roads has theirs cleared and salted hours, sometimes days, before the city sends […]
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Peace, love and seeing through stereotypes.
On the morning of November 9th, I found myself searching the faces of my neighbors as they drove by. “Friend or foe?” I worried. I wondered if my sprinkler contractor was going to show up—or anyone was going to show up to work for that matter. People who rode the morning train into Manhattan […]
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
- The Beaucoup Benefits of Working with a Professional Copywriter
- Tips for countering the Great Resignation in transportation and logistics.
- Natural vs scripted – do you really have to choose in video?
- Why is it so hard to get coworkers to contribute to the company blog?