It’s rough sailing in the ocean shipping industry these days. Amidst the continuous disruptions and uncertainty in recent years, stability is a prized commodity. The problem is that there’s nothing, how shall I say this…ad-worthy…about the concept of stability. So we made a little joke about it, and in doing so, made Maersk Line’s boring […]
AMERICAN MANAGEMENT ASSOCIATION – SOCIAL MEDIA
The AMA brought me in to help develop a campaign of social posts promoting corporate memberships. Together we created this fun series for Facebook as well as LinkedIn posts, tweets and a lead-generating email.
DECAL BRAND DECALCIFIERS – EMAIL MARKETING
I created this lead nurturing email campaign for Decal, a manufacturer of decalcifying formulas used in medical laboratories. Our primary target was the histotechs who use the product. Our goal was to drive preference in a market that perceived all decalcifiers as a commodity. Our tactic was to appeal to the passion and dedication of the […]
FAST COMPANY – EMAIL MARKETING
It’s not all McLarens and Cristal for Fast Company readers. This promotional email appeals to the generous side of this unique b-to-b audience. It’s based on two insights: FC readers value great intell above all else—and they know a good deal when they see one. The copy is cleverly attention-getting and gets right to the point—these people have places to go […]
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