Given how many manifestations white papers have today, talking about best practices can be a challenge. It seems like the lines are becoming more and more blurry among white papers, e-books, case studies, research papers, and even brochures. So what are the best practices today? Rather than lay down a rigid white paper template and […]
Beyond best practices in white papers: let’s talk best propositions, preoccupations and prospects.
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FLASH GLOBAL – WHITE PAPER
Flash Global does what no company does. They are service supply chain experts who partner with technology giants like Cisco to manage their warranty replacements and service level agreements worldwide. In other words, they’re the ones responsible for replacing mission-critical parts, like say a server for an Egyptian telecom, in under two hours. Their services […]
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The Nine Steps to Great Naming: Part I
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