On the morning of November 9th, I found myself searching the faces of my neighbors as they drove by. “Friend or foe?” I worried. I wondered if my sprinkler contractor was going to show up—or anyone was going to show up to work for that matter. People who rode the morning train into Manhattan […]
You need a roadmap the most when you’re in a hurry.
I woke up in a panic a few Sundays ago. My daughter had a travel soccer game and we’d way overslept. The maps app said it would take 50 minutes but we only had 45. I reassured myself that those estimates only applied to little old ladies and snow plows. If I was driving, […]
In life and branding, I think it’s best to just be yourself.
Why I killed backpocket copywriter. Back when I became backpocket copywriter 15 years ago, it seemed like a natural fit for my clients’ needs. I was doing a lot more 1-off projects. Things were much more wham-bam thank you, adman. Clients appreciated my creativity and quickness. The name, backpocket copywriter fit this arrangement nicely. […]
6 workarounds for creating case studies against all odds.
So you’re 5 miles into the backcountry mountain biking when you blow your rear tire. Once you get to work patching it, you realize your patch kit hasn’t seen the light of day since before your 6-year-old was born and the glue is dryer than trail dust. This would never have happened before you […]
“They” wins.
In my recent post, “Non-binary copywriting: ready for the shift?” I asked readers to weigh in on their pronoun preference in business writing. It seems like people are ready for an gender neutral pronoun. Over half chose they—and there was even some interest in ze. Check out the results below. I like “they” and I’m […]
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Nine Steps to Great Naming: Part II
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The Nine Steps to Great Naming: Part I
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